Dropshipping with Facebook ads has been the go-to choice for online entrepreneurs for as far back as we can remember. At some point, it used to be a gold mine of untapped opportunities. Now there’s a lot more competition than ever, but this article is going to help you sweep right past it!
Despite what you may have heard, Facebook is not done yet. While it has been troublesome with blocking ad accounts and taking hard hits to its user base, Facebook still boasts a whopping 2.96 billion active monthly user base in Q4 2022, making it the most widely used social media worldwide.
And come on, it has gotten pretty addictive with its UI lately, hasn’t it? Videos, games, stories, VR… Facebook is far from over. For dropshippers, this means that the opportunity has not yet been exhausted.
Are Facebook Ads Good for Dropshipping?
Every day, it seems like there is a new kid on the eCommerce block expecting to earn money from their dropshipping prowess, but not everyone appears to make it. One of the quickest ways to market is to use Facebook ads to swiftly create sales and attract clients. However, it is critical to assess the practicality of the dropshipping Facebook ads strategy for your business, in light of the present market.
The great combination of dropshipping + Facebook Ads helps, but it cannot make everyone wealthy overnight. You must keep a close check on your marketing strategy, constantly innovate in product curation, and maintain a consistently high level of customer experience.
Ad campaigns are calculated, not Just creative. Creativity can help you understand your market goal and write a brilliant advertisement, but it will not necessarily help you sell more. When it comes to planning and executing your marketing campaign, you must be realistic and logical—this includes developing a strategy and outlining your objectives and goals.
In this blogpost, we’re going to show you a beginners guide to Dropshipping Facebook Advertising in 2022. Will dropshipping be more profitable using Facebook Advertising? Or should you just focus on one channel like Tiktok? Let’s find out!
Are Facebook Ads profitable?
Facebook is still the king when it comes to social media advertisement. Though frustrating at times, It has been a profitable platform for businesses to create awareness among new consumers and convert them into repeat customers for many years.
In addition, when compared to other social media networks such as Instagram and LinkedIn, Facebook has the most evenly distributed subscribers. This means that Facebook advertisers may easily target different user segments with their adverts. Without a doubt, if used appropriately, Facebook advertisements can be a true game-changer for your dropshipping brand.
So, whether you’re new to Facebook marketing or searching for strategies to maximize your advertising budget, you need to understand all of the ins and outs of Facebook advertising prices. This is the only way to keep your costs down while producing greater results.
What Makes Facebook Dropshipping Ads Worth It?
In this e-commerce marketing era, a brand cannot promote its products and services without the use of various social media channels. Where social media advertising offers advantages, Facebook vastly outperforms other platforms. Aside from its enormous popularity, this social networking site is extremely economical and allows you to target a wide spectrum of consumers.
And of course…
When compared to other prominent social media sites, Facebook has the most balanced age distribution of users as shown above. You’ll find all generations in decent percentages on the platform; from young Gen Z folks to millennials and boomers. Not to mention, Facebook now has almost 3 billion monthly active users as of 2022, which is absolutely crazy (after all, it is competing against Tiktok and optimizing its UI for max addiction. Or as they like to call it, user “engagement”. While Facebook has been struggling here and there, there’s no doubt that it will continue to grow and last for a long, long time to come.
This essentially means that you can target a wide range of age groups for your products and services ads for years and decades to come! Facebook can provide just about every business with a broader target population, which marketers can easily categorize and use to target their ad campaigns accordingly.
Facebook advertising is extremely adaptable too! Advertisers may readily modify their campaigns to fit their company’s budget. In general, the platform provides two types of budgeting to cater to advertisers’ needs: lifetime budgets, which are preferable when advertisers run ads on a specific schedule or with a fixed budget, and daily budgets, which are good for advertisers working with a fluctuating budget or wanting to maximize ongoing ad campaigns.
What is a good beginning point for Facebook advertising?
This is a good question; some believe you can make Facebook ads work for $1 per day, while others say you’ll need at least $50 per day to make them work. Currently, Facebook Ads CPM (Cost Per 1,000 views) stand at roughly $14.9. This cost fluctuates and varies due to many factors, including but not limited to: your industry, your target audience, the time of the year, current world situation, buyer mindset, tech changes, inflation, etc.
Now to accurately determine who should view your ad, Facebook’s algorithm requires a vast amount of data, as previously stated. According to our experience, you’ll need a daily budget of at least $10 to allow Facebook to fully optimize your advertising and give you valuable data that you can further improve your ad efforts upon. Especially if you’re selling in the US. By lowering the time it takes for Facebook to optimize, a larger budget can help you become more profitable more quickly (Now this doesn’t have to be hundreds of thousands or millions, but perhaps $10K or $20K used wisely to start seeing results).
But we recommend a budget of at least $300 if you’re just getting started. Don’t go spending 20 grand in a heartbeat! This budget will allow you to test a few adverts for a few weeks before moving on to the next step. You’ll be able to use your income to feed your Facebook Ads and build your business further if everything goes well.
PRO TIP: Ideally, You should have a $1000 budget for Facebook Ads. This budget will allow you to test a large number of ads, collect a lot of data for retargeting and boost your chances of discovering a profitable strategy to advertise!
- Business Tools: You will be able to browse many important and useful Ads Manager pages by clicking this button. You may set up your Lookalike Audiences in “Audiences,” set up your Facebook Pixel in “Events Manager,” and set up your payment options in “Billing.”
- Review & Publish: You can use this option to allow Facebook to review and publish your advertising once you’ve created a campaign. Facebook will also notify you if there are any issues that you should correct.
- Facebook Ads Structure: The Facebook Ads system is divided into three parts: Campaigns, Ad Sets, and Ads, as explained at the start of the article. You can analyze, update, and create your Facebook ads by clicking on each level.
- Create: The first step in creating a new campaign, ad package, or ad is to click the “Create” button!
- Edit: You can choose your campaigns, ad sets, or ads and click the “Edit” option if you want to make any changes. On the same page where you established the campaign/ad set/ad on which you made the adjustments, you can make changes to the budget, audience, ad copy, and more.
- Campaigns/ad sets/ads table: You’ll be able to get a summary of all of your campaigns, ad sets, and advertising in this table. You’ll be able to see how well your Facebook ads are performing using your favorite metrics, choose and update them, and even change minute details like your budget on the fly.
Step-by-Step Guides on running your Facebook Ads:
Step 1: Create a new campaign.
To begin generating your first Facebook ad, go to the “Campaigns” tab and click “Create.”
Step 2: Choose a campaign objective.
After that, you’ll have to select a campaign goal for which Facebook will strive to optimize your ad distribution. You should choose the “Conversions” target if you manage an online store and want to increase sales. The “Engagement” aim can also be used to test your items or targeting.
Step 3: Set up your campaign settings.
Give your campaign a name first. You can simply navigate through the rest of the page and leave everything as it is if you’re just getting started with Facebook Ads.
“Campaign Budget Optimization” is a feature you’ll most likely use later on (CBO). If you enable this, you will be able to specify your budget at the campaign level rather than the ad set level. We advise starting with a budget at the ad set level and ignoring CBO. You’ll be able to spread your spending more fairly among your ad sets, and you’ll be able to get more accurate results when deciding which ones are the best. To move to the next step, click “Continue.”
Step 4: Name your AD set and select a conversion event.
The ad set settings are the next step. Your ad will now appear in the Facebook feeds of people who are most likely to buy your product. Don’t be alarmed if you see a red dot next to “Purchase”; it will become green after a few sales.
“Audience Definition” will inform you how large your ad’s prospective audience is. Your target audience should not be too large or too small, as this will make your campaign ineffective. The “Estimated Daily Results” section of your ad set will also provide you with the estimated reach and conversion numbers. The conversion rate provided by Facebook is a wide estimate and may range significantly from the real rate.
Step 5: Set your daily ad set budget.
The second stage is to set a daily budget for yourself. If you’re a starter, a daily budget of $25 will be enough. In this case, you will be able to test 5 different ads for $5 each day to see which marketing plan is the most effective for you.
Step 6: Select audience.
The audience selection is the next important stage. Make sure to do some research and try to acquire a good concept of what your Facebook dropshipping audience looks like and what they are interested in before you write anything down.
For example, you wouldn’t sell ladies handbags to men, would you? But some dropshippers might try it out because some men may want to purchase handbags as gifts. So take some time to realize the type of people who will be most likely to buy your offering.
After that, you should build up some Custom Audiences, Locations, Ages, Genders, Detailed Targeting, Languages, and Connections.
Step 7: Placements.
Placements are basically where your ad shows up. The default setting for “Placements” on Facebook is “Automatic Placements.” When creating your first Facebook ad, I’d suggest going to “Manual Placements” and adjusting the “Platforms” to Facebook and Instagram as well as the placements to both the “Facebook News Feed” and “Instagram Feed.”
In either case, they are the most common locations for Facebook ads, and they don’t require you to produce your ad in a variety of forms. Don’t forget that you don’t have to put them all together in one ad set; you may break it up into two ad sets, each with a different news feed but with the same targeting.
I personally recommend starting out with news feed and story ads. You can leave the rest of the page’s settings alone and continue designing your ad by clicking “Next.”
Step 8: Continue with the ad setup.
Begin by giving your ad a name, then under “Identity,” select your Facebook page and Instagram account, and then proceed with the ad setup. An ad will have to be created by you. I recommend utilizing a “Single Image or Video” ad format for novices. You can go for a video ad if you have a decent video for your product, because they tend to perform better than simple static images.
Don’t have a video ad to dropship your product on Facebook? Get one right now!
Additionally, you can also try both video as well as ad creatives to see which one is the most effective for your niche
Step 9: Create your ad under the “Ad Creative” section.
To see changes in your ad creative, turn on ad preview in media, adjust placement, primary text, title, description, destination, website URL, display URL, and call to action (CTA)
Step 10: Publish your ad.
In the meantime, all of the most crucial ad settings had been set up in the browser. Now it’s time to start your first Facebook ad campaign. Congratulations! After you click “Publish” and confirm the campaign, it will be reviewed for up to 48 hours. It will begin advertising as soon as it is accepted. Don’t forget to read Facebook’s ad policies if it’s not accepted.
Why are Facebook ads so important?
One of the most important e-commerce marketing channels is Facebook Ads. They let advertisers contact millions of people globally in a highly targeted manner. Facebook Ads can be quite perplexing for novices at first due to the enormous amount of buttons and settings.
Facebook Ads are online advertisements that appear on social media platforms such as Facebook, Instagram, and Messenger.
Let’s look at some of the reasons why people use Facebook Ads to see if they’re worth it for you to use them.
People use Facebook Ads primarily to attract potential clients to their businesses.
At the moment, Facebook has over 2.9 billion active monthly users worldwide. You will obtain access to this large audience by advertising on Facebook Ads, which has enormous potential for you and your Ecommerce business.
Pros & Cons of Facebook Ads
- Capability to target nearly any potential audience. Whether you want to reach chilly or hot audiences, men or female audiences, architects who enjoy fishing but don’t like water? With Facebook Ads, everything is possible.
- Utilize Facebook’s Artificial Intelligence. Essentially, Facebook employs a technology that has gotten highly adept at anticipating its users’ behavior in recent years. This means that Facebook knows who is most likely to buy your products, like your post, and visit your website, among other things.
- Possibilities for Retargeting. Facebook uses the Facebook Pixel, which is a piece of code that you embed in your website to track everything. It opens up a plethora of retargeting options for you! You can, for example, create advertising for those who have visited your website but have not yet purchased.
- Audiences with similar characteristics. Facebook’s AI can take a sample audience, such as all people who have purchased from you, and create a new audience made up of people who are likely to behave similarly. Using this one-of-a-kind feature can dramatically lower your cost per result while increasing your revenues!
- Possible to lose money. There is no assurance that you will make money if you use an advertising platform. This is also true for Facebook ads. Thousands of people may see your advertisement, yet no one may buy your product or service. Conversions depend on lots of factors such as world conditions, economies, buyer preference, competition and so much more.
- For beginners, Ads Manager is difficult to comprehend. Keep in mind, though, that once you’ve read this lesson, you’ll find it much easier! I’ll take you step-by-step through the process of creating your own Facebook ad.
What do people need to know about Facebook Ads?
To handle your adverts, Facebook Ads employs a specific framework. The structure is divided into three levels:
- Campaign: At this level, you will define the goal of your campaigns, such as increasing website traffic, increasing page likes, or increasing purchases. (Essentially, you are telling Facebook what you want.)
- Ad set: You will configure the budget, audience, placement, and other aspects of your adverts here.
- Ads: You will create your adverts at this step. The most common ad formats for beginners are video ads and picture ads.
Now that you’ve learned about the basics of Facebook Ads Dropshipping, it’s time to learn about a solution that will help you make dropshipping more successful, especially in the year 2022.
Are you planning to advertise on Facebook? You’re on the right track, for we will teach you the procedure about how advertising on Facebook works. If you’re a prospective dropshipper, take this opportunity to learn about Facebook advertising — follow our helpful guide to dropshipping Facebook advertising in 2022.
Advertising on Facebook will likely help you to pursue your dropshipping scaling. To advertise effectively on Facebook, you must keep a close check on your marketing strategy. Besides, we will show you the details to promote your dropship advertisement on Facebook.
Our main objective in this article has been to inspire all dropship beginners. As a novice dropshipper, you will inevitably encounter difficulties setting your product advertisement for your target audience on Facebook.
By acknowledging all the information in this article, you can now start your Facebook advertising this 2022. Life is full of challenges — you can make a difference as long as you follow the process above.
Start your Facebook marketing campaign. What if it’s your best chance to advertise on Facebook. No one knows if you succeed, but you need to have faith that you can, so take this opportunity to use the Facebook advertisement subscription. Besides, there are advantages and disadvantages of subscribing to Facebook Pixel and Artificial Intelligence.
The significance of Facebook ads is to direct your product advertisement to your preferred audience at a specific location. More so, your products or services will possibly be purchased by approximately 2 billion users or customers. Thus, take this opportunity to start advertising your dropshipping products on Facebook.
Now that you have insights into how dropshipping with Facebook advertising works, apply what you have learned about the advertising steps, then follow the guidelines of the eCommerce business you will be entering.
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Life has been tough for many people, so starting an online store is a solution they think will make their life easier. Using Facebook advertising can help new dropshipping stores be more accessible for store owners and for possible customers.
Facebook Ads have a lot of advantages, including the opportunity to use the Facebook Pixel and their Artificial Intelligence. However, keep in mind that you might still lose some money using Facebook Ads and that if you’re a rookie, it will take some time to learn the ins and I up of the platform. The major purpose of using Facebook Ads is to entice customers to come to your dropshipping store. Your goods might be purchased by any of Facebook’s 2.9 billion monthly users. Advertisers on Facebook want to get the most out of their ads by targeting this engaged user base (Return On Ad Spend).
Going through this article once more will assist you in succeeding on the road to glory, especially if you understand the fundamentals and guidelines of the dropshipping business you’ll be entering.
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