Ah yes, nothing like finding some hot, irresistible products to dropship on the most chaotic day of the year; Black Friday…
The singular day of ultimate shopping madness that rocks the country of the United States Of America (mainly) every once a year, becoming a trending hot topic for all forms of media around the globe.
Black Friday is a colloquial term for the Friday right after Thanksgiving in the United States. By tradition, it marks the start of the Christmas shopping season in the US and other parts of the world.
During this day, millions of stores (physical or online) offer some of the most highly promoted sales at big discounted prices. Oftentimes, they also announce opening early, sometimes as early as midnight or even on Thanksgiving (causing an absolute flood of buyers to storm the gates).
It’s crazy to think that this phenomenon has now shifted from brick and mortar stores, to online Ecommerce and dropshipping businesses.
And what with millions of customers rushing to buy their favorite items at 50% off, there’s massive untapped potential in the e-commerce dropshipping world that you, as a dropshipper, can take advantage of and kick off your Shopify store with a blast.
In this blogpost, we’re going to discuss the hottest Black Friday gift products and product types to dropship in your very own store in Q4 2022, to get the most out of the next upcoming couple of weeks and even months.
Seriously, It’s a very important day for the retail sector (both online and physical), as the holiday season can account for 20% or more of annual sales for many stores, according to a research by The Balance Money.
Are you starting to see the potential?
Well before we get started with our list, let’s first understand what Black Friday really is, how it works and what dropshipping gift products really make people go nuts…
What Exactly Is Black Friday?
If you’re living out of the US, you probably think it’s just a day of massive discounts. But oh boy does it go much deeper than that. Black Friday isn’t just an occasion — it’s a sensation.
On the surface, It merely refers to the day after the U.S. Thanksgiving holiday, which has also traditionally been a holiday itself for many employees. Typically, it’s considered the beginning of the holiday shopping season, and a day full of special shopping deals and humongous discounts.
Yet, if we go much deeper, here’s some interesting history behind it that we find:
A Little History:
An accurate explanation of the term takes us back to the early 1960s, when police officers in Philadelphia began using the phrase “Black Friday” to describe the absolute chaos that ensued when large numbers of suburban tourists flooded the city in order to start their holiday shopping (and sometimes attend Saturday’s annual Army-Navy football game).
These huge crowds created a headache for the police, who worked longer shifts than usual as they dealt with traffic jams, accidents, shoplifting, and countless other issues. Hence the term “Black”.
Within a couple of years, the term “Black Friday” had taken root in Philadelphia. City merchants attempted to put a prettier face on the day by calling it “Big Friday.”
Today in 2022, Black Friday has become a universally acknowledged shopping holiday globally. In some countries it goes by a different name, such as “Blessed Friday” in some parts of Asia for example. Or instead of once a year, some countries celebrate it multiple times a year or before their own special religious holidays.
Infact, Black Friday has resulted in a whole bunch of spin-off holidays, including Small Business Saturday, which encourages shoppers to visit local retailers, and Cyber Monday, which promotes shopping online.
“Cyber Week” has become a mega retail event that goes on for five days, covering five major shopping dates: US Thanksgiving Day, Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday.
Of these special days, consumers look forward to Black Friday and Cyber Monday (BFCM) the most. BFCM stands out particularly as it serves as a reminder of global trade and retail and offers a view into the frenzy of the coming years; More products. More discounts. More customers.
… and of course more chaos too.
But as dropshipper, you can take (legal and ethical) advantage of all this chaos and offer buyers some of the hottest black Friday Dropshipping product Deals that they simply can’t resist. I mean, check out the numbers below. They certainly speak for themselves, don’t they?
Black Friday V.S Rest Of The Year: Quick Statistics
According to Salecycle.com, the average spend in 2020 surpassed all previous Black Friday sales records by hitting a whopping $9bn, up from $7.4bn in 2019 and $6.2bn in 2018.
While it has slightly fallen in 2021, the massive trend seems to be pointing towards an E-commerce boom and adoption by the general public. Infact, it’s reported that by 2025, the average spending will hit an average $12B!
People are moving to online shopping, they prefer it. That means this Black Friday can be an opportunity to make your dropshipping store boom!
Want another stat to prove the potential? During Black Friday and Cyber Monday, Shopify shop owners alone earned a record $6.3 billion in worldwide sales, a 23% increase from 2020.
Now even though the Black Friday sales event has spread to other countries, it is still considerably more common in the United States than anywhere else. The bulk of Black Friday searches is made from devices in the United States, accounting for around 21.2% of all searches.
So What Does This Mean For Me?
Very soon, many consumers will be looking for the best deals on the internet. Millions, literally. In this article, you will find 7 Black Friday product examples that you can start selling instantly in 2022!
So, if you are on the lookout for the best Black Friday Gift Products to sell, get ready to find some pretty sweet ones here!
Keep in mind that various products can be sold online on Black Friday. But the most popular items that go on sale include mainly electronics, toys, home furnishings, smart home devices, tech gadgets, watches, beauty and fashion apparel.
PRO TIP: Having access to an all-in-one-dropshipping platform is an absolute lifesaver during this time, as it gives you the necessary data, tools and resources to make the best decisions. Just check this out and have a look at the potential for yourself.
Features Of Winning Black Friday Gift Products
Some dropshipping products on Black Friday have more potential than others. Let me show you what really makes a worthy dropshipping product during BFCM month.
- High Value: Products with a high value proposition are worth a lot of money from the customers’ perspective. Things like watches, smart home devices, kitchen appliances, cosmetics, perfume and drones are fine items to sell on this occasion, as you can offer high discounts on them.
- High profit margin: On Black Friday, the best way to attract many customers is to offer irresistible deals. The average discount for products during this day is about 30 – 40%, so finding products with a high profit margin will give you the edge. The higher your profit margin, the higher you can discount it without loss. Generally, you wanna pick a product that’s at least $80 in retail price (so you can offer it at a discount, while maintaining a healthy profit margin).
- Expensiveness: Quite often, people who don’t have the budget to buy an expensive product or two, so they’re not in a rush. They’re simply waiting for that Black Friday discount before purchasing (and saving big). Buyers already have an interest in certain products throughout the year and already want to make the purchase, so the extra discount makes them shop! This usually happens with high-ticket expensive products like electronics and clothing.
- Uniqueness: Selling dropshipping products that aren’t available locally during Black Friday is a massive edge on your side. Certain handy products fit this category as we’ll explore soon, like wireless chargers and magnetic cables for example.
Apart from these, Environmental Friendliness is another quality that’s been gaining interest in the past few years. Along with this, you also need to keep in mind the general Usefulness, Luxury & Practicality of a product that’ll determine how well it performs during black Friday (and rest of the year in general). Nobody wants bad or useless products, it’s as simple as that.
So now that we’ve discovered the traits of best dropshipping products for this season, let’s move on to our list of the 7 Black Friday Products To Dropship In 2022
Please keep in mind the list is unranked and can include multiple products within a single heading!
1. Women's Luxury & Beauty
When it comes to clothing, women beat men by about 68% in the US according to total spending. The fact their clothing items are priced heavily is a plus point too.
And when it comes to personal care items, women tend to pay about 13% more for their products than men. This means that a women-niche dropshipping store in fashion, apparel or beauty can have a whole range of products to dropship this Black Friday Cyber Monday season.
Products such as hair dryers, stylers, luxury watches, perfumes, hats and tops will be a great fit for the coming months.
Here’s an example, the Haumea- Wireless Portable Rotating Ceramic Hair Curler that you can start selling as soon as today!
Once more, try going for “high retail priced products” that will make the consumers hungry once they see it on discount. They’ll snatch it up immediately!
2. Smart Watches & Fitness Gear
I’ve bundled these two together because they go along together quite wonderfully. Fitness freaks this season are looking to save big on items that complement their daily exercise, workouts and hygiene.
People that buy smartwatches mainly look for features such as Accelerometer, Gyro Sensor, Geomagnetic Sensor, Light Sensor, Optical Heart Rate Sensor, Electrical heart sensor, voice calls, music playback, distance calculator, steps counter, etc. (hey, if they just wanted to check time, they’d just get a regular watch).
Apart from smartwatches, any fitness-related gear will be a fine addition to your Black Friday Dropshipping arsenal.
Remember that it’s not a hard and fast rule for your product to have a retail price of $90 or more. Some low-priced products can give you just as handsome sales numbers and profit margins. Like this vacuum water bottle for example:
3. Neck Massagers
Sometimes people don’t even know such life-changing products exist at all. It’s true!
If they have a problem you can bring a solution to thank them for a great product, then you’ll win those customers over time. From high-tech massage chairs to simple head massagers; body relaxation dropshipping products are a rising trend in the industry that you can take advantage of!
For example, here’s a hot pick: The Fuloon Contour Memory Foam Neck Pillow:
Check out the numbers on it, a whopping $100+ profit margin! This is a certified BFCM gold product. Back and Neck pain is a common problem amongst adults and young ones alike these days (due to hours of sitting and lying down), so this product solves a MAJOR problem for them.
Imagine putting this on a 30% discount and making 10x the sales as compared on the regular price. If you do the math, you’ll actually earn more by offering discounted products this Black Friday season, than you would by offering them at the regular sale price any other time of the year.
PRO TIP: Never underestimate the power of hyped-up customers and wildly useful products such as this one.
4. Cozy Winter Clothing
Don’t forget that the winter holiday Christmas season drops in soon after BFCM. Sometimes it can get harsh and gloomy, which is why products that spread a little warmth make for some fine drop shipping gifts to sell during Black Friday and Cyber Monday.
Keep in mind that people are actively looking for products not just for themselves, but also their loved ones. You could sell Christmas hats, hand warmers, flameless candles, sweaters, blankets, gowns, and everything that keeps people feeling nice and cozy.
Oftentimes high priced products lead to fewer sales. So If you find a promising product that’s less than $80 or so, you can even neglect the “high retail price” rule and go straight in for mass sales numbers (if it’s a good useful product, it’ll work!).
Like these soft faux-fur-covered fleece pajamas that you can sell in high numbers:
People wouldn’t necessarily know about this, or not know how much they need it. So bringing something like this in front of their eyes could make them go “Hmm…”.
5. Gamer Essentials
How could we forget? Gamers are probably one of the wildest breeds this season, looking to save a life worth of bucks on their favorite RGB lights, headset stand, earphones or simply a really cool wrist rest pad for their keyboard.
The gaming niche spans wide into a lot of different products. It could be simple USB mouses, giant screens and even decor kits for some aesthetic Twitch streams.
The products in this category are flexible and not bound to electronics only. A simple item such as keyboard cleaning slime can sell pretty big this season. Once again, if you find a creative and useful product, you can sell it in super high numbers to overcome the “high profit margin” rule.
PRO TIP: You can even bundle gaming products with grills, air fryers and ovens too! Because gamers either order food, or get themselves the chicken nuggets they bought a week ago for their gaming spree during the BFCM weekend.
Getting creative and testing out new angles and complementary products can lead to some major spikes in your profits.
6. Kids Toys
Hey, don’t forget to get some dropshipping products for the kids too!
If your target market is children’s toys, then certain items will stand out and be attractive a whole lot more than others. For example, this cute Cozmo toy robot by Muchisimo is a must-have for kids this holiday season (not to mention it makes for a pretty quirky and unique gift).
Don’t think for a second that only introverted kids or those without friends will play with something like this. These cool little gadget toys can bring the little ones together, and sometimes even divert them from their screen addictions!
So why not give it a try? Fidget toys, gyroscopes and puzzles are also a popular category in this niche.
7. Smart Home Appliances
The last one on our list is the growing home improvement or smart home tech niche. This is similar to gaming, in the regard that it can be flexible with the type of products you’re trying to sell.
For example, here’s a wireless wifi camera that keeps your home on high-alert from intruders:
Or this amazing electric grill that doesn’t need to burn any coal and create a mess in your living space.
Air fryers? Done!
You see where I’m going with this. This niche is expanding and covers many different products that range from security to preferences and lifestyle. Even coffee makers and blenders fit this category. Smart meters and sprinklers too.
Remember that the profit margin on such products can be really high (which means you can offer them at huge discounts while maintaining a fruitful win-win situation).
Other Honorable Mentions
And there you have it! Our 7 hot picks for amazing dropshipping gift products to sell in Q4 2022.
While there are a sea of dropshipping products you can start selling at huge discounts in your store this BFCM month, I recommend sticking to a few high-ticket and niche ones that we’ve discussed above.
If you still need more hot dropshipping products ideas… Have a look at some honorable mentions that can make you big bucks this holiday season.
Here’s a quick list of a few gift items to pack for your Christmas family holiday:
- Suits, shirts and dresses
- Furniture (Dining table, couches, chairs, etc.)
- Ovens and electric grills
- Power banks
- Cable Organizer
- Lava night lamp
- Wireless Earbuds
- Wireless chargers
- Bluetooth speakers
- Quartz Watches
- Home decor
- Home security cameras
- Pillows and Plushies
When it comes to the best selling Black Friday and Cyber Monday products to dropship in your online store, we’ve mentioned our Top 7 picks for you to take inspiration and direction from. But remember that you don’t need to add every single one of them to your store. Don’t overwhelm your customers with too much! Try 2-3 discounted products first and then start offering more bundles and deals.
And now that you know which BFCM products to sell for Q4 2022, you might be wondering “Okay, but how do I source and add such products to my own store?”
Well, here’s the fastest and easiest way to find and add top winning products to your Shopify store within minutes and start selling instantly — thanks to Adserea!
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Here’s how; Adserea offers over 1000+ winning products in dozens of niches that you can add to your store with the click of a single button (yes!). But not only that, you also enjoy ad content (Videos, descriptions, ad copies…) and targeting suggestions for every single product and loads of data to analyze with our intuitive A.I and unlock the potential.
Adserea even gives you amazing Spy tools and AI Analyzers that you can use to copy or take inspiration from the best, most popular stores across the web. This gives you a roadmap to follow in order to scale and sustain your business by simply following what works. No trial and error.
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