Can you feel it?
Can you feel it?
The holiday season is right around the corner! And while the lovely days, joyful moments, delicious foods, and exciting gifts are all the hype; for a dropshipper, these days are fresh and full of amazing opportunities coming your way, for your online Ecommerce dropshipping store.
As of October Q4 2022, the global dropshipping market is worth $196.78 billion, a mind-boggling 23.7 percent year-over-year increase from 2021!
Combine it with the holiday frenzy, and you’ve got yourself a perfect strategy to double your revenue and to take your dropshipping store to the next level.
So if you’re ready to cross your goals and break your revenue records, this article is exactly what you need. In this blogpost, you’ll learn what dropshipping is, why you should dropship, and 10 dropshipping tips to help your Shopify store succeed this holiday season.
You’ll also get to know some of the proven science, psychology and case studies behind these best practices that work wonders in converting more prospects and building long-term credibility. Plus, we’re also going to share some tools with you that’ll help you get a head-start amongst rising competition. So buckle up!
But before we get into our list to get you ready for dropshipping amazing products this holiday season, let’s take a step back to understand what exactly dropshipping is, why it’s a good idea to start and how you can get a really sneaky advantage over competition to give you a HUGE head-start… in just the price of 3 Big Macs (seriously).
By the end of this article, we’ll share with you how we’ve made dropshipping 90% easier (and faster) to manage for you than it already is. So if you’ve been aching to get your hands on some of this massive potential yourself and can’t wait any longer, then dropshipping is the perfect start and you’ve just landed in the best place to Get Started Now.
Why Choose Dropshipping?
Dropshipping is a lucrative business model that enables new entrepreneurs to sell goods without having to spend tens and hundreds of thousands of dollars on bulk products, hold them in giant warehouses and then keep worrying about how to ship them quickly and safely to hundreds of new customers.
Over the past few years, it has become the go-to choice of new entrepreneurs looking to break into the eCommerce boom, as it helps them profit by selling products online with absolutely zero stress that comes with the costs and efforts of managing inventory.
Now thanks to this unique and effective business model, you get to live the life of your dreams that you’ve always wanted. It is the ideal business to eventually leave your 9-5 in the past, or at the very least, build up towards some extra passive cash flow on the side.
Dropshipping is a rather very simple, low-stress, low-risk and low-cost way to start a home-based online business with practically zero experience — and in 2022, it’s gotten even easier! Because you no longer have to waste time trying to find winning products, create ad content, test target audiences, etc. Because it’s all already done for you.
How Does Dropshipping Work?
Simply put, the product manufacturer creates, packages, and ships the desired product out to your customer on your behalf as soon as the order is made, making this a minimum maintenance business model.
All you do is handle the marketing and the customer support, while the supplier holds the inventory, shipping out the products to your customers on-demand whenever they place an order.
This helps you make a sweet profit for every piece sold, right from the comfort of your bed — all while eliminating the excessive capital required to store products, handle refunds, deal with shipping issues, delays and the nasty risks that discourage most new entrepreneurs from diving into the eCommerce world.
And now that we've gone over what dropshipping is, how it functions and why it's an amazing idea, let's get started with how you can optimize your business practices this year's Christmas season.
Some Important Prerequisites
Most dropshippers fall in the trap of focusing too much on one thing when it comes to managing their store, which is why it's important to remember that there are some prerequisites you need to take care of before executing the following tips and tricks.
But why is it necessary in the first place?
Because it doesn't matter if you're selling the best products at the best rates, not if your website looks unappealing, or if it's not user friendly enough. Think of it like a bad storefront. What good are the products there (even if they're amazing) if the presentation is bad? In this day and age, people make decisions in a heartbeat. Options are endless, and If one seller doesn't seem appealing enough, people will instantly move on to the next.
So make sure you have these things covered before you start marketing traffic towards your site, as you want the highest conversion and lowest bounce rates possible.
Here's the quick checklist to go through:
- Have a good-looking website
- Have a fast and very user-friendly website
- Make sure your site has SSL and Payment security
- Offer a wide variety of easy checkout options
- Have pixel and tracking in place
If it “sounds like a lot”, then you’re probably missing some of these things in your dropshipping business. It’s important to keep in mind that aesthetics, speed and user friendliness are no longer optional; they’re integral for the survival of any business in today’s fast-paced world.
No one wants to enter their payment details on a site that has a caution mark instead of the usual assuring lock . Always remember that the customer never wants to feel like they’re at risk, so it’s completely natural for them to feel unsafe when they notice a caution sign. But simply making a few neat tweaks to your site can be the difference between loss and profit.
Plus having tracking in place can help you make better data backed decisions in the future for your store. Like installing Facebook pixel on your site, or having a mouse tracker like Mouseflow in place to optimize your UI experience.
These little improvements matter and go a long long way , so don’t ignore them! Because slowly but surely, they pile up and grow into big numbers that you wouldn’t otherwise have had. If you’ve heard of the compounding effect, this is basically it (and it can apply to just about anything in life).
Without these basic essentials, it really doesn’t matter how great your products and how competitive your prices are.
So with that being said, here are the top 8 tips we’ve collected to help you push your dropshipping profits past the line in Q4 2022, for not just the upcoming holiday season… but also Halloween, Thanksgiving, Black Friday and Cyber Monday as well.
1) Offer Interesting Products
This might seem like an obvious pick, but it often goes easily overlooked (even by seasoned dropshippers). If you're not offering creative, innovative and intriguing products that aren't always available locally; why should people buy it online from you?
For example, instead of offering a simple table lamp, why not offer this SolarSoul-Bohemian Lunar Lamp instead? It's cool, it's unique and the best part — it's something that's hard to find locally.
Items like these make for some great gifts during any occasion to be honest, so be sure to add this one to your list of products to dropship this holiday season.
You can apply this nifty little trick to practically any products you like. Instead of selling regular candles, sell flameless candle sets. Instead of selling chargers and cables, sell wireless chargers and magnetic cables. Get a little creative with your listings and you'll see how your traffic starts to build up for your dropshipping store in Q4 2022.
Remember that your item doesn't necessarily need to be Christmas-themed either, it could just simply be an interesting product that's on discount.
Which brings us to our next point…
PRO TIP: Having access to an all-in-one-dropshipping platform is an absolute lifesaver during this time, as it gives you the necessary data, tools and resources to make the best decisions. Just check this out and have a look at the potential for yourself.
2. Offer "FOMO" Discounts
It is the holiday season after all, so not accompanying your products with an exclusive limited-time discount almost feels like a crime.
Most discounts work on the basis of urgency, as the discounts are only available for a specific period of time. If people don't buy the product now (at the discounted price) they're likely to miss out on saving some money and enjoying an amazing deal.
This is termed "Fear Of Missing Out", or "FOMO" for short, and it's a very powerful emotional response to the belief that other people are living better, more satisfying lives, having fun or that important opportunities are being missed out on. FOMO often leads to feelings of unease, dissatisfaction, which (from an Ecommerce perspective) make your average consumer more likely to buy before time runs out.
So it's not necessarily a bad thing, or a manipulative tactic for that matter. There is simply urgency involved, and you're offering a good deal for a good occasion, both of which won't last long.
PRO TIP: Using a timer on your website/store reinforces urgency in the eyes of your prospects by making things measurable, so make sure to utilize it!
That anticipation of missing out is exactly why discounts work. Even if you have to take a cut on your profits, you still benefit from it as customers will come back to you to see if you're running a deal or two again. Discounts are a great way to develop long-term customer loyalty if used appropriately and legitimately.
Just don't try to fool your audiences by using false discounts, or offering discounts 24/7. Like all good things, discounts on your dropshipping products lose value if they're "something percent off" all the time.
Now let's talk about an alternative (or bonus) to offering discounts that makes saving even more exciting for your customers than it already is; hence the numbers even far more exciting for you!
3. Promote Coupon Codes
The earliest documented Coupon codes were originally invented by Coca-Cola In 1887. Asa Candler devised an innovative marketing strategy to offer hand-written vouchers to the public, entitling them to a “free glass of” Coca-Cola. The purpose was to get people to try the product — and it worked like a charm.
Coupons work simply because (unlike discounts) they offer a rather unique sense of exclusivity to you personally. Think of it from a consumer perspective for a moment: your brain releases positive “happy hormones” such as dopamine and endorphins when you notice the price going down from, say, $12.99 to $8.99… all thanks to some words you just typed in a special box. Now that’s a 30% discount right there!
It’s exciting, it’s magical and your prospects love it! Coupon codes offer a sense of reward to that one particular customer themself (even though they know it’s for everyone, it still feels special when they go through that little journey of entering it right before their purchase). Not to mention, it’s a fine way of building loyalty for your dropshipping store.
Today, coupon codes are widely used by Ecommerce dropshipping businesses on Shopify and other platforms alike. Automizely is an interesting Shopify app that allows you to effortlessly generate and distribute coupon codes for your store and products to dropship.
Everyone likes to save, and if you can make it magical and enjoyable for them, people will definitely keep coming back to you.
4. Offer Free Shipping
Wait! Before you roll your eyes and think “This is the 3rd ‘offer free free free’ tip in a row”, hear me out.
You don’t need to offer discounts, coupons and free shipping all together. Certainly not if you’re just starting out and trying to hit break-even.
But always remember that people would be way more willing to pay if they’re receiving free shipping on their dropshipping products. In fact, there are dozens of case studies and scientific researchers to back this up.
According to Acromedia.com, “2 Big Feet” reported that offering free shipping increased site conversions by 50%. Another case study claims that free shipping offers have increased their ecommerce orders by 90%
People don’t like to pay extra, plain and simple. Too many numbers get too confusing too fast.
The psychology behind free shipping is very interesting, and has proved time and time again that (subconsciously) people would be much more willing to pay $12.99 for a product with free shipping, than pay $8.99 + $4 for shipping.
PRO (Sneaky) TIP: Always add your shipping costs in the final product cost that the consumer sees when checking out. Don’t list it separately. Ever.
Free shipping just works. 70% of shopping baskets are abandoned online, and guess what the reason behind that is? Unexpected costs, primarily not offering free shipping.
Check out this article by Medium.com that breaks down the whole science behind the psychology of offering free shipping, for your Ecommerce dropshipping products in 2022
5. Choose The Right Suppliers
The quickest way to find out whether a supplier is worth sourcing dropshipping products from or not is simply to catch a glance at their ratings and reviews. A minimum of 4.8 stars is a good deal.
Remember that not all suppliers offer the same level of quality. Some will deliver products fast but damaged, some will deliver them slow but in pristine condition. But fast, and safe delivery along with quality products — all three are very much important and uncompromisable to your dropshipping store’s long-term success.
We recommend talking to your chosen supplier in advance no matter what, to prevent any mishaps on the customer’s end (seriously, you never want to damage your store’s reputation).
Now normally, you’d have to check multiple suppliers on Aliexpress individually, checking their ratings, reviews, delivery time, order fee, policies and whatnot (which is a long hassle).
But thankfully, Adserea offers you the top suppliers of over 1000+ winning dropshipping products in dozens of niches, eliminating the unnecessary efforts that you can put towards what really matters — building your brand and enjoying your life!
Get access today to amazing suppliers for the most amazing dropshipping products in an instant.
6. Leverage Digital Marketing
Let me rephrase this a bit, learn how to leverage digital marketing the right way. The intelligent way. The way that works.
If you simply run blind ads on social media without doing some market research, testing audiences and setting an appropriate budget;you’ll most probably end up making little to no progress.
This is a big one though, and probably deserves a blogpost of its own detailing how to run effective ads, but here’s the brief run down of what matters the most:
Competition is immense, and people are being shoved products daily to buy this or buy that. That’s why it’s important to market to people who are actively looking for your products, who are into what you’re selling. This is where target audience and interests come in, and they’re a great way to make sure the people that see your ads are those who are most likely interested in what you’re selling.
If you happen to get stuck in this part, remember that Adserea always gives you ready-to-run targeting suggestions and audiences for every single product to allow you to run your ad campaigns quickly, successfully and efficiently.
Choosing the right platform:
On top of target audience, I recommend diversifying your platforms to prioritize Tiktok ads the most, as Tiktok has Facebook beat by $30B this year. Feel free to start with Facebook ads, but expand into Tiktok and YouTube for sure because they’re seriously booming.
Alternatively, you can even try Google search and display ads. To market your shopify dropshipping products this holiday season.
Tracking & Optimizing:
Even if you’re getting solid results from any of your dropshipping ads campaigns on any platform, it’s still important to track those results. Tracking your campaigns is important, no matter what, as it gives you valuable data and insights on how prospects are reacting to your ads, what they’re checking out on your website and what they prefer.
Tracking marketing campaigns and customer behavior on each platform (and your own website) allows you to make better, more informed decisions so you can increase your conversion rates and sustain your business for the coming decades.
Just remember to take it slow and not blow 100% of your budget on one product on just one platform. Take one step at a time, not all of them all at once.
Which connects to our next point…
7. Strategize In Advance
This one’s a bit generic, but a little planning goes a long way, so it’s important in not just dropshipping winning products this holiday season, but life as whole.
Take a pen and pad, sit down and list what you want to sell. How much discount will you offer? What platform will work best for your niche? What products can you capitalize on in 2022’s Thanksgiving, Black Friday and Christmas occasions?
Ponder the questions and list down ideas about how you can make this a bit better, or that a bit faster. Get obsessed! Have the top 10 products to dropship this holiday season already in your store, with ads running well before the festive season itself. Being prepared in advance always pays off (especially when it comes to special occasions).
It’s important to have products on sale well in advance, so don’t offer discounts a measly day or two before Christmas, offer them at least 20-30 days before the season comes.
You can prepare lots of things in advance for your Ecommerce dropshipping store this holiday season. And that includes…
8. Launching An Email Campaign
An opt-in email subscriber list is necessary to increase your conversion rates, inform old customers of new deals and keep them coming back for more.
Nobody likes spam email, so you shouldn't go that route. Instead, get creative and use email pop-ups on your site to offer a freebie/discount to people that share their email!
For example, a pop-up could show people: "Psst, we've got an exclusive 20% new user discount code just for you" with an email space underneath and two option buttons saying "Send it to me!" and another saying "I don't like discounts".
Here's another genius example, that doubles down as an email catcher and a cart-abandon stopper (talk about two birds with one stone):
Stuff like these makes your prospect think twice about abandoning their potential purchase, or putting it off to a later date. Know what can make this EVEN more powerful…? A timer to signify that this exclusive discount (just for you) won’t last longer than the next 24.
As cheesy as it sounds, this neat ingenious strategy works for dozens of brands, from multinational conglomerates to small local businesses. Just simply adding a little bit of creativity to your words and offering will literally compel people to engage with you, ultimately increasing your Ecommerce store conversions and skyrocketing your dropshipping product sales this holiday season.
Keep building your opt-in email list and engaging with your customer base, and once it feels too big to manage manually, start using Mailchimp to help you out with automating your email campaigns.
9. Automate Your Tasks
Zapier is an interesting tool you can use to automate manual repetitive tasks for your dropshipping business. It has lots of different integrations, which help you use the platform hand-in-hand with many other popular ones as well.
Automate your store as much as you can, use tools, employees, AI, whatever you need to minimize your workload and maximize your big numbers — because that’s how you scale! And this holiday season is a fine opportunity to start scaling.
AutoDS is another one worth mentioning, as it allows you to scale and make time for the tasks that are too difficult to automate or just can’t be automated in the first place (like focusing on the bigger picture and building your brand).
Although luckily, Adserea automates and saves you over 90% of your time, effort and money that come with starting and running an online e-commerce dropshipping business.
Adserea allows you to scale, by automating the tasks that were once thought to be impossible to automate! Check it out right here.
10. Tell A Story
The last tip we have here is something that doesn't directly relate to making sales, but it's certainly an important thing that will develop your brand in the long run, and it's this…
Tell A story. Be part of a cause. Do something that's greater than just making sales.
If you're always selling something to your audience, they'll get pretty exhausted. So it's a good idea to occasionally make a post that simply tells a story. A story about Christmas, for example. Or about the history of Christmas trees. Or maybe even some sort of social or charitable cause.
I recommend doing something like this on special occasions, or for special social causes.
Being part of the bigger world helps reinforce your "goodness" in the eyes of your audience. That's why big brands sponsor charities and movements, as it appeals to the masses and subconsciously encourages people to buy from you. Why? Because you're simply doing something good. Something that other brands aren't necessarily doing.
And while purchasing from you, people will feel like a part of it. As if they're helping, even if it's a tiny bit — which is a beautiful thing!
Some Other Important Stuff
Before you (hopefully) put these tips into action, here are some quick honorable mentions to take care of as well:
- Revise your privacy, shipping and refund policies to make sure they’re not making your prospects feel like they’re getting the short end of the stick if there’s any problem or mishap.
- Optimize your web design and track your web traffic (hold up, have we talked about this before? Deja vu? Well it’s important enough to mention a second time too!). Having a holiday site theme in place is a plus. And…
- Get some Influencers on board to promote your store and dropshipping products. This type of marketing strategy works really well if you find the right influencers. You don’t need to get Kanye West himself to promote your products though, someone with a decent following of 5-10k would do.
And there you have it! Of course there are lots of things you can always do to get your dropshipping store ready for the festive holidays, but we’ve listed our top picks to help you get on the right track and move towards higher success and scalability like never before.
Here’s one of the big takeaways: The more you give, the more you get. If you make it about the customers, the customers will make it about you in return. Keep in mind that creativity and flexibility is something you’ll need to exercise yourself. Those are soft skills that you develop only by doing, so don’t stress out if a thing or two doesn’t go as well as planned.
And now that you know how to optimize your dropshipping store for massive success this holiday season in Q4 2022 and beyond, here’s a little special surprise to automate your store as much as possible, giving you all the time in the world to enjoy the upcoming seasons with friends, family and everything you love to do.
Here’s the quickest and easiest ways to find top winning products and import them to your dropshipping store, all thanks to Adserea!
Adserea is the one-stop solution for all your dropshipping needs. Designed to save time, effort and money, our handy software has made it VERY easy for the average joe to start, scale and maintain a fruitful dropshipping store from absolutely anywhere in the world.
How so? Well, we offer over 1000+ winning products in dozens of niches that you can add to your store with the click of a button. But not only that, you also enjoy ad content (engaging video ads, ad copies, descriptions) and targeting suggestions for every single product and loads of authentic data to analyze and witness the potential for your own eyes.
We also add 2 FRESH brand new winning products daily in various niches!
Adserea even offers you some amazing Spy tools and A.I Analyzers that you can use to copy or take inspiration from the best, most popular stores across the web. This gives you a proper roadmap to follow in order to scale and sustain your business by simply mimicking what works. In a nutshell, you won’t have to beat around the bush and waste time figuring things out all by yourself.
This is the secret platform that the top dropshippers in the world don’t want you to know about, but we’re spilling all their secrets for you to start benefiting today. So what do you say?
No risk, no sweat.
You can try Adserea now for FREE by clicking right here, and start selling the best, most sought-after products this holiday season as soon as today — at just the click of a button!